En su Teoría de los sentimientos morales habla Adam Smith de cómo en la comunicación pública el espectador virtual que emana de nuestro discurso puede no coincidir con los receptores reales de dicho discurso. Y ve Smith en esa no coincidencia ciertas virtudes educativas, no en este caso para el receptor, sino para el autor o emisor. Estas observaciones de Smith pueden ponerse en relación con las teorías estructuralistas de la comunicación que distinguen entre el lector o receptor implícito y el receptor real, especialmente a la hora de adaptar estos conceptos a un entorno comunicativo en red que combina la idealización inherente a la comunicación escrita en la presentación del sujeto, por una parte, y la inmediatez interactiva de la conversación, por otra.

 Texto completo:

El espectador real: Siendo leídos

https://ssrn.com/abstract=3758595

Ibercampus (Feb. 8, 2011)

7 Pages Posted: 3 Mar 2021 Last revised: 4 Mar 2021

Jose Angel Garcia Landa

Universidad de Zaragoza

Date Written: January 2, 2011

English abstract:

The Real Spectator: Being Read

In his 'Theory of Moral Sentiments' Adam Smith notes how in public communication the virtual spectator emanating from our discourse may not coincide with the actual receivers of the said discourse. Smith perceives an educational potential in this non-coincidence, not, as it happens, for the receiver, but for the sender or author. These insights of Smith's may be usefully correlated to structuralist theories of communication which distinguish between the implied reader or receiver and the real reader, and they may be especially helpful when it comes to adapting these concepts to a networked communicational environment which combines the idealization in the subject's presentation of self which is inherent to written communication, on the one hand, with the interactional immediacy of conversation, on the other.

Keywords: Communication, Sender, Semiotics, Receiver, Computer-Mediated Communication, Blogs, Self, Interaction, Discourse

Suggested Citation:

Garcia Landa, Jose Angel, The Real Spectator: Being Read (El espectador real: Siendo leídos) (January 2, 2011). Ibercampus (Feb. 8, 2011), Available at SSRN: https://ssrn.com/abstract=3758595

 

 

 

 

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eJournal Classifications
CSN Subject Matter eJournals      Cognition & Culture: Culture, Communication, Design, Ethics, Morality, Religion, Rhetoric, & Semiotics eJournal - CMBO          CSN: Communication (Culture) (Topic) - CMBO
CSN Subject Matter eJournals      Cognitive Linguistics: Cognition, Language, Gesture eJournal - CMBO          CSN: General Cognitive Linguistics: Cognition, Language, Gesture (Topic) - CMBO
CommRN Subject Matter eJournals      History & Philosophy of Communication eJournal - CMBO          CommRN: History of Ideas of Communication (Topic) - CMBO
LingRN Subject Matter eJournals      Sociolinguistics & Variation eJournal - CMBO          LingRN: Discourse Analysis (Topic) - CMBO
LingRN Subject Matter eJournals      Applied Linguistics eJournal - CMBO          LingRN: Other Applied Linguistics (Topic) - CMBO
LingRN Subject Matter eJournals      Semantics eJournal - CMBO          LingRN: Semantics & Pragmatics (Topic) - CMBO
RCRN Subject Matter eJournals      Rhetorical Theory eJournal - CMBO          RCRN: Communities & Audience (Topic) - CMBO
RCRN Subject Matter eJournals      Writing Technologies eJournal - CMBO          RCRN: Computer Mediated Communication (CMC) (Topic) - CMBO

 

 

 

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         History & Philosophy of Communication eJournal 4 March 2021.*

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         Sociolinguistics & Variation eJournal 4 March 2021.*

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         https://papers.ssrn.com/sol3/JELJOUR_Results.cfm?form_name=journalBrowse&journal_id=3467285

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         https://www.ssrn.com/link/Semantics.html

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         Rhetorical Theory eJournal 4 March 2021.*

         https://www.ssrn.com/link/Rhetorical-Theory.html

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         Writing Technologies eJournal 4 March 2021.*

         https://www.ssrn.com/link/Writing-Technologies.html

         2021

 

 

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