Márketing, empresa y narratología

Es la línea narratológica interdisciplinar de Philip T. Roundy, del departamento de Marketing and Entrepreneurship, Universidad de Tennessee en Chattanooga (philip-roundy@utc.edu). Tiene la amabilidad o buen gusto de citarme:

Roundy, Philip T. "The Story of Mergers and Acquisitions: Using Narrative Theory to Understand the Uncertainty of Organizational Change." International Scholarly and Scientific Research & Innovation 3.7 (2009): 826-32.*

         http://www.waset.org/publications/6506

         2015

_____. "Tugging at Heartstrings: Narrative-Induced Emotion and Organizational Communication." Journal of Applied Management and Entrepreneurship 20.1 (2015): 69-86.*

         http://www.whitneypress.com/JAME/JAME_Vol_20_No_1_2015.pdf#page=73

         2015

_____. "Tugging at Heartstrings: Narrative-Induced Emotion and Organizational Communication." Journal of Applied Management and Entrepreneurship 20.1 (2015). Online at Academia.*

         https://www.academia.edu/14377947/

         2020

_____. "Doing Good by Telling Stories: Emotion in Social Entrepreneurship Communication." Journal of Small Business Strategy 24.2 (Nov. 2014): 41-68. Online at ResearchGate:

         https://www.researchgate.net/publication/279940613

         2018

_____. "Doing Good by Telling Stories: Emotion in Social Entrepreneurship Communication." Journal of Small Business Strategy 24.2 (2014): 41-68. Online preprint at Academia.*

         https://www.academia.edu/14377787/

         2019

_____. "Start-up Community Narratives: The Discursive Construction of Entrepreneurial Ecosystems." Journal of Entrepreneurship (2016). Online preprint at Academia.*

         https://www.academia.edu/22473779/

         2019

_____. "Entrepreneurial Ecosystem Narratives and the Micro-Foundations of Regional Entrepreneurship." International Journal of Entrepreneurship and Innovation (2019). Online at Academia.*

         https://www.academia.edu/40603913/

         2019

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