En su Teoría de los sentimientos morales habla Adam Smith de cómo en la comunicación pública el espectador virtual que emana de nuestro discurso puede no coincidir con los receptores reales de dicho discurso. Y ve Smith en esa no coincidencia ciertas virtudes educativas, no en este caso para el receptor, sino para el autor o emisor. Estas observaciones de Smith pueden ponerse en relación con las teorías estructuralistas de la comunicación que distinguen entre el lector o receptor implícito y el receptor real, especialmente a la hora de adaptar estos conceptos a un entorno comunicativo en red que combina la idealización inherente a la comunicación escrita en la presentación del sujeto, por una parte, y la inmediatez interactiva de la conversación, por otra.

Texto completo:

El espectador real: Siendo leídos

https://ssrn.com/abstract=3758595

Ibercampus (Feb. 8, 2011)

7 Pages Posted: 3 Mar 2021 Last revised: 4 Mar 2021

Jose Angel Garcia Landa

Universidad de Zaragoza

Date Written: January 2, 2011

English abstract:

The Real Spectator: Being Read

In his 'Theory of Moral Sentiments' Adam Smith notes how in public communication the virtual spectator emanating from our discourse may not coincide with the actual receivers of the said discourse. Smith perceives an educational potential in this non-coincidence, not, as it happens, for the receiver, but for the sender or author. These insights of Smith's may be usefully correlated to structuralist theories of communication which distinguish between the implied reader or receiver and the real reader, and they may be especially helpful when it comes to adapting these concepts to a networked communicational environment which combines the idealization in the subject's presentation of self which is inherent to written communication, on the one hand, with the interactional immediacy of conversation, on the other.

Keywords: Communication, Sender, Semiotics, Receiver, Computer-Mediated Communication, Blogs, Self, Interaction, Discourse

Suggested Citation:

Garcia Landa, Jose Angel, The Real Spectator: Being Read (El espectador real: Siendo leídos) (January 2, 2011). Ibercampus (Feb. 8, 2011), Available at SSRN: https://ssrn.com/abstract=3758595

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eJournal Classifications
CSN Subject Matter eJournals Cognition & Culture: Culture, Communication, Design, Ethics, Morality, Religion, Rhetoric, & Semiotics eJournal - CMBO CSN: Communication (Culture) (Topic) - CMBO
CSN Subject Matter eJournals Cognitive Linguistics: Cognition, Language, Gesture eJournal - CMBO CSN: General Cognitive Linguistics: Cognition, Language, Gesture (Topic) - CMBO
CommRN Subject Matter eJournals History & Philosophy of Communication eJournal - CMBO CommRN: History of Ideas of Communication (Topic) - CMBO
LingRN Subject Matter eJournals Sociolinguistics & Variation eJournal - CMBO LingRN: Discourse Analysis (Topic) - CMBO
LingRN Subject Matter eJournals Applied Linguistics eJournal - CMBO LingRN: Other Applied Linguistics (Topic) - CMBO
LingRN Subject Matter eJournals Semantics eJournal - CMBO LingRN: Semantics & Pragmatics (Topic) - CMBO
RCRN Subject Matter eJournals Rhetorical Theory eJournal - CMBO RCRN: Communities & Audience (Topic) - CMBO
RCRN Subject Matter eJournals Writing Technologies eJournal - CMBO RCRN: Computer Mediated Communication (CMC) (Topic) - CMBO