Artículo que ahora subo a ResearchGate:

Por la galaxia Gutenberg (The Surfer's Guide)

José Angel García Landa

 

 

Es una reseña retrospectiva y crítica del libro de Marshall McLuhan La Galaxia Gutenberg (1962), un texto clásico de los estudios mediáticos, que versa sobre el impacto cognitivo y comunicativo de los medios de comunicación, la imprenta como el primer medio de comunicación de masas, y la revolución de las comunicaciones electrónicas en el siglo XX. Presto ahora especial atención a la relevancia de las ideas de McLuhan para la comunicación en red, páginas web, blogs, etc., así como a las limitaciones de sus planteamientos desde la perspectiva actual.

—oOo—

ABSTRACT
This is a critical retrospective review of Marshall McLuhan's book The Gutenberg Galaxy (1962), a classic of media studies. McLuhan deals with the cognitive and communicative impact of media, with the printing press as the first medium of mass communication, and with the revolution of electronic communications in the twentieth century. I summarize or quote McLuhan's main tenets, and in my review I am especially attentive to the relevance of his ideas for computer-mediated communication, websites, blogs, etc., as well as to some limitations of his ideas which have come more clearly into view in hindsight.
[less]

• Print ×
• Media ×
• Media Studies ×
• Communication ×
• Publishing ×
• Internet ×
• Literary Criticism ×
• Literary Theory ×
• McLuhan ×

_____. "Por la Galaxia Gutenberg." In García Landa, Vanity Fea 10 Sept. 2007. Review of Marshall McLuhan's The Gutenberg Galaxy.

         http://garciala.blogia.com/2007/091001-por-la-galaxia-gutenberg.php

         2007

_____. "Por la Galaxia Gutenberg (The Surfer's Guide)." In García Landa, Vanity Fea 4 April 2011.*

         http://vanityfea.blogspot.com/2011/04/por-la-galaxia-gutenberg-surfers-guide.html

         2011

_____. "Por la Galaxia Gutenberg (The Surfer's Guide)." En García Landa, Vanity Fea 4 April 2011.*

         http://vanityfea.blogspot.com/2011/04/por-la-galaxia-gutenberg-surfers-guide.html

         2011

_____. "Por la Galaxia Gutenberg (The Surfer's Guide)." iPaper at Academia.edu 4 April 2011.*

         https://www.academia.edu/508825/

         2016

_____. "Por la Galaxia Gutenberg / Through the Gutenberg Galaxy (The Surfer's Guide)." SSRN 7 April 2011.*

https://ssrn.com/abstract=1802412

http://dx.doi.org/10.2139/ssrn.1802412

         2011

         Cognition & Culture: Communication, Design, Ethics, Morality, Religion, Rhetoric & Semiotics eJournal 3.17 (13 April 2011).*

         http://papers.ssrn.com/sol3/JELJOUR_Results.cfm?form_name=journalBrowse&journal_id=1309643

         http://www.ssrn.com/link/Cognition-Culture.html (7 April 2011)

         2012

         Organizations & Markets: Policies & Processes eJournal 7 April 2011.*

         https://www.ssrn.com/link/OM-Policies-Processes.html

         2021

_____. "Por la Galaxia Gutenberg (The Surfer's Guide)." ResearchGate 31 Dec. 2013.*

         https://www.researchgate.net/publication/228300559

         2013

_____. "Por la Galaxia Gutenberg (The Surfer's Guide)." Vanity Fea 31 Dec. 2013.*

         https://vanityfea.blogspot.com/2013/12/surfers-guide-to-galaxy.html

         2023

_____. "Por la galaxia Gutenberg (The Surfer's Guide)." Issuu (Marshall McLuhan) 30 Nov. 2011.*

         https://issuu.com/marshallmcluhan/docs/art_garc_a_landa

         2020

_____. "Por la galaxia Gutenberg (The Surfer's Guide)." Net Sight de José Angel García Landa 4 Jan. 2023.*

         https://personal.unizar.es/garciala/publicaciones/galaxiagutenberg.pdf

         2024